The streaming giant announces a new increase in its prices in the United States.
Almost a year after the last price increase on American soil, Netflix has just announced a new increase in its prices. This concerns, for the moment, only the American territory. So far, however, each price increase in the United States has led to an increase in all prices in the rest of the world, a few months later.
Subscription prices thus increase by one to two dollars, depending on the formula. The Basic plan goes from $8.99 to $9.99, the Standard plan (HD, 2 screens) goes from $13.99 to $15.49 and the Premium plan (4K, 4 screens) goes from 17.99 at $19.99.
In Belgium and France, subscriptions remain for the moment fixed at €8.99/month for the basic formula, €13.49/month for the Standard formula and €17.99 per month for the Premium formula. However, it is likely that they will undergo an identical increase within 6 to 12 months.
As had already been the case for the previous price hike, Netflix is likely to be the subject of much criticism. The streaming giant justifies these price increases by the multiplication of content on its platform. However, it must face very tough competition with the many new players who have entered this market. The choice of the day to announce the price increase is also not insignificant. Netflix knows very well that most web editors do not work on weekends and is taking the opportunity to reduce media coverage of this price hike as much as possible.